A dispatch tool that helps delivery teams plan smarter routes and keep every driver in the loop.

Meridian

<h2>The challenge</h2><p>Ember &amp; Oak had built a loyal following at farmers' markets, but their online shop showed none of the care that goes into every bag. Orders arrived by direct message and subscriptions lived in a spreadsheet.</p><h2>The approach</h2><p>I started with the brand: a warm, hand-drawn wordmark, a palette taken from the roastery itself and packaging that changes colour with each origin. The shop came next, designed and built around tasting notes rather than technical jargon.</p><ul><li>A simple flavour guide that helps new customers find a coffee they'll love</li><li>Subscriptions that customers can pause, skip or change in two taps</li><li>Fast product pages with real photography from the roastery</li></ul><h2>The outcome</h2><p>Online sales tripled in the first year and subscriptions now make up 45% of revenue. The founders run the whole shop themselves, with no developer needed for day-to-day changes.</p>

A warm new identity and online shop for a small-batch coffee roaster.

Ember & Oak

Services

The challenge

The approach

The outcome