A quiet, image-led website for an architecture studio that lets the buildings do the talking.

Northlight Architects

<h2>The challenge</h2><p>Most plant apps nag. Fernly wanted the opposite: an app that helps people look after their plants without adding one more source of stress to their phone.</p><h2>The approach</h2><p>We designed around a single gentle check-in each morning instead of a stream of notifications. Care advice adapts to the season, the light in each room and how often you actually water.</p><ul><li>A one-tap daily check-in that groups every plant needing attention</li><li>Photo-based plant identification with care tips in plain language</li><li>Soft, hand-drawn illustrations and a calm colour palette throughout</li></ul><h2>The outcome</h2><p>Fernly reached 120,000 downloads in its first year with a 4.8 star rating and was featured as App of the Day in eleven countries.</p>

A plant care companion that turns watering reminders into a calm daily ritual.